The Power and Future of Design

What makes good design?

This month I was incredibly inspired by one bearded man - Billy Sorrentino, the executive creative director of Wired Magazine, who got me thinking a lot about the value of design. He talked about The Power & Future of Design, at an event hosted by Semi-Permanent. 

Here's a quick recap of what design is to Billy and how he's instilled these values into his own work at Wired. 

Design doesn't make things beautiful, it makes things work.
Design is a series of creative decision making and design questions. Keep asking questions!
Design is for everyone.
Great design is experience, not image. It cuts through the noise of a crowded market.


10 Principles of what makes good design. Good design is...

  1. Innovative
  2. Useful
  3. Aesthetically pleasing
  4. Understandable
  5. Unobtrusive
  6. Honest
  7. Long lasting
  8. Thorough to the last detail
  9. Environmentally friendly
  10. As little design as possible

These principles are a guide and approach to Wired Magazine's own design process. 

As designers we must never forget the importance of thinking, purpose and intent of your design.
The quality of your craftmanship matters in your design.

Great design is invisible.