This is one of the funnest shoots I’ve had this year, having the privilege to photograph Michelle Law whom I look up to immensely. Asian Australian women represent! Here are some of my favourite shots from the shoot.
In April 2018, Optus Hype sent me on an assignment to capture the story of Rosie Rivette and exploring the world of neo-burlesque.
I can never get enough of Japan. I’ve travelled to Japan on holidays since I was young with my family. This year it was my 6th time there and each time gets me more excited than the last.
I first met Tess Williams at Fitness Playground when she was a Yoga Instructor there and I was photographing her for a campaign. It was such a pleasure shooting this talented lady that I instantly knew I wanted to shoot her again.
Check out all the shots from the shoot >
I finally did it. I finally decided to take back control of my most treasured asset - time. Having full control of your time is a weird and foreign feeling. It’s completely up to you how you make the most of it. The 6 months of coaching prior to me handing in that resignation letter has helped me immensely in developing a strong foundation (mentally) before diving into this space called freedom. Now I can choose to sleep in and watch Ready Steady Cook (is this show still on?) or I can make shit happen.
Since day one of working full-time for someone else I knew I wasn’t going to last. I knew I wanted to work for myself and escape the rat race. I even bought a domain name f925.com ("fuck 9 to 5") as a bit of a fist bump to this dream. Now I’m probably still a rat just in a different race, but at least I feel good about it.
My first job was in marketing, then I went on a tangent to pursue graphic design. That path led me working as a hybrid designer/marketer for the next 4 years. When I was in the marketing department, I envied the creatives and when I was finally a creative, I always had the business itch. In 2013 I scratched that itch by starting my own website called www.nomoreuglycamerabags.com. It started off as a side project but I found myself wanting to give it more and more love and attention. I also had a big list of other ideas and projects I wanted to do and that’s when I realised I had to give it a shot. I hate seeing a list of goals I want to achieve get longer while nothing gets crossed off. There was nothing to lose other than my fortnightly payslip (and superannuation). Running out of money was a bullshit excuse because I could simply get a part-time job to pay my rent and bills. I wasn’t going to die of starvation because I’m lucky enough to live in a first world country full of opportunities and I am forever grateful for that.
It could’ve been the fresh breeze of Chinese New Year or I really had enough of losing time to someone else. I have no regrets on quitting my day job even though there’s still a way to go before I can pay myself a normal salary. I’m only excited about the challenges I’m going to face and the learning I’m going to do. If No More Ugly becomes the creative community I want it to be then freaking awesome but if it fails then I’m not going to cry about it as long as I know I’ve put everything into it.
I really feel like there’s a solution to everything as long as you work hard to find it. If one way doesn’t work, try another. When I get seeds of doubt I think of more important things in life that matter most, like relationships and health.
What makes good design?
This month I was incredibly inspired by one bearded man - Billy Sorrentino, the executive creative director of Wired Magazine, who got me thinking a lot about the value of design. He talked about The Power & Future of Design, at an event hosted by Semi-Permanent.
Here's a quick recap of what design is to Billy and how he's instilled these values into his own work at Wired.
Design doesn't make things beautiful, it makes things work.
Design is a series of creative decision making and design questions. Keep asking questions!
Design is for everyone.
Great design is experience, not image. It cuts through the noise of a crowded market.
10 Principles of what makes good design. Good design is...
- Aesthetically pleasing
- Long lasting
- Thorough to the last detail
- Environmentally friendly
- As little design as possible
These principles are a guide and approach to Wired Magazine's own design process.
As designers we must never forget the importance of thinking, purpose and intent of your design.
The quality of your craftmanship matters in your design.
Great design is invisible.